Social Media & Society 2014 wrap up, part 1: gender and moments of grunching

September 29, 2014 § Leave a comment

This was my first attendance at Social Media and Society Conference, and sadly I could only participate in the first day, being keen to get back to Montreal to help Claire prepare for the oncoming arrival of BabyClaire. Despite feeling a little anxiety that BabyClaire might decide to make an early appearance, I enjoyed the opportunity to catch up on some of the latest research around social media use, particularly given the heavy focus on issues around social justice, race, and gender.

Click on the image for more Kate Beaton/awful velocipedestrienne excellence!

Click on the image for more Kate Beaton/awful velocipedestrienne excellence!

The morning opened with a keynote from Keith Hampton, which began with an amusing overview of some of the moral panics that have accompanied previous technological developments (including the horror of women on bicycles). After a discussion of ways in which social media facilitates increasing connection and other benefits, Hampton turned to addressing some of the costs of social media. Drawing on work by Noelle-Neuman on ‘The Spiral of Silence’, Hampton discussed recent research he’s carried out with others around the potential of social media to facilitate more lively online discourse. Surprisingly, research on Americans’ discussions of Snowden showed that only 0.3% of people were willing to the topic online but not offline. Twitter and Facebook users who felt their online connections didn’t agree with their opinions were also less willing to talk about those opinions offline, across contexts. Overall, this undermines claims that people will turn to online forums to voice opinions that might be unpopular or controversial offline.

The second potential cost of social media that Hampton discussed was the increased stress that comes from learning more about bad news experienced by close connections. Results here were highly gendered, beginning with the base measures of stress: women are, on average, more stressed than men. (Race also plays a role, unsurprisingly – Jenny Korn noted the need for more discussion on this.) Men, on the whole, experience no changes in stress levels associated with increasing social media use, while women generally experienced lessened stress with more social media use. However, the contagion effects of bad news for close connections were significantly higher for women than for men.

This was interesting research (which my short summary does little justice to), but I did experience an odd moment of grunching during this talk – a sudden sensation of being othered. In discussing women’s higher levels of awareness of stressful events in close connections lives, Hampton made a throwaway joke about his wife having ‘some theories as to why this might be’. This is not, obviously, a glaring instance of sexism, but the smattering of polite laughter did, suddenly, throw me out of my sense of ease and curiosity about research. Some of the tweets that followed helped to catalyse the source of my unease: the expectation that we could all laugh along at the disproportionate burden of emotional labour that women bear, and the lack of interrogation about why we bear that burden, or how we might shift it.

I experienced a few other moments of this sudden grunching throughout the conference (including when a participant well above forty joked on the conference hashtag about the difficulty of verifying age of consent in singles bars). I’ve decided to start writing about them despite my anxiety that, as an early career researcher, such reflections will have negative impacts on my work, because I think it’s important to name and discuss these small moments of alienation and otherness, as well as the big ones.

After the keynote presentation, I presented Tim and my research in the ‘Politics’ stream (we’re currently working on writing this up, so hopefully we’ll be able to share more soon). Next up, Mapping Iran’s Online Public‘, by Xiaoyi Ma and Emad Khazraee, laid out a useful methodology for capturing and automatically categorising tweets in Farsi. While this research does tend to support the common assumption that Twitter in Iran is dominated by young progressives (probably because Twitter is banned in Iran), Khazraee noted that the Iranian blogosphere is much more evenly divided.

Catherine Dumas’ presentation on Political mobilisation of online communities through e-petitioning behaviour in WeThePeople focused on the wake of the Sandy Hook shooting, demonstrating signs of organised counter-mobilisation against gun control, including several e-petitions attempting to shift the focus to mental health services and armed guards in schools.

The final presentation of the session focused on issues of archiving and trust related to government use of social media, particularly around the Canadian Truth and Reconciliation Commission on residential schools. Elizabeth Shaffer spoke about the importance of archives to those trying to prove their experiences at residential schools and seek redress, and noted that records will continue to be important as we look back on the Commission over coming years. She suggested that social media is likely to play a key role in the discussions around the Commission, and has the potential to be used for more horizontal engagement and information sharing. This research is still at an early stage, albeit a fascinating one, bringing together literature on social media, archiving, and governance: I’m very curious to learn more about how the process of archiving social media around the Commission progresses, and whose voices are (and aren’t) included.

The next panel addressed Twitter and Privacy, with all three panelists noting that this issue is inherently gendered. Siobhan O’Flynn addressed the ways in which Twitter’s terms of service create a legal grey zone. O’Flynn argued, in part, that the existence of hashtags as a means of joining a broader conversation sets up an implicit expectation of privateness for non-hashtagged content – I’m curious about the empirical data around this, and whether users base their actions on this expectation. Nehal ElHadi, like O’Flynn, discussed the appropriation of tweets in response to Christine Fox‘s question to her followers about what they were wearing when they were assaulted, using this as a starting-point for exploring what it means for Twitter content to be ‘public’. ElHadi’s theoretical framework draws on a range of literature, including postcolonial work on the politicisation of space, bringing in vital attention to race and power online, which is often neglected in academia.

Finally, Ramona Pringle spoke briefly on some of her transmedia storytelling projects (including Avatar Secrets, which looks like a super-cool exploration of what it means to live in a wired world, told through a personal lens). Pringle emphasised that Twitter, like other social media, isn’t just a device like a VCR; it’s not a tool we read the manual for, operate, and then put down. Instead, it’s a space we hang out in – we may not understand all of the implications and potential consequences of being there, in much the same way that we may not understand all of the laws governing public spaces like a library or coffee shop. She also spoke about the inherent messiness of human relationships, which includes human relationships online, and why this means that it’s not reasonable to draw lines like, ‘adults just shouldn’t sext’, or ‘if you don’t want people to see naked images of you, don’t ever take them’.

In tomorrow’s installment of the SMSociety14 wrap up: cultural acceptance, social media use by unions, and Idle No More!

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